> For the complete documentation index, see [llms.txt](https://docs.super-forms.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.super-forms.com/features/advanced/conversion-tracking.md).

# Conversion Tracking

Add the following code at the bottom of your child theme **functions.php** and set your CONVERSION\_LABEL accordingly. Make sure to also change the values that you wish to send for this conversion.

These are values retrieved from the form submission itself. So any field that you are using on your form can be retrieved. In the above example we retrieve `product_name`, `quantity` and `total`.

You will need to change them accordingly for your form. Optionally you can use the `args.form_id` to only execute the conversion tracking for specific forms only.

```php
add_action('wp_footer', function(){
    ?>
    <script type="text/javascript">
        // Execute after form submission
        if(typeof SUPER === 'undefined') window.SUPER = {}; // Custom JS script was loaded to early
        SUPER.custom_form_conversion_tracker = function(args){ // Grab form fields
            var product_name= (args.data.product_name? args.data.product_name.value : '');
            var quantity= (args.data.quantity? args.data.quantity.value : '');
            var total= (args.data.total? args.data.total.value : ''); 
            // Submit conversion event
            gtag('event', 'conversion', {
                'send_to': 'AW-CONVERSION_ID/CONVERSION_LABEL',
                'currency': 'USD',
                'formID': args.form_id,
                'product_name': product_name,
                'quantity' : quantity,
                'total' : total
            });
        }
    </script>
    <?php
}, 100);

// Add custom javascript function 
function f4d_custom_form_conversion_tracker( $functions ) {
    $functions['after_email_send_hook'][] = array(
        'name' => 'custom_form_conversion_tracker'
    );
    return $functions;
}
add_filter( 'super_common_js_dynamic_functions_filter', 'f4d_custom_form_conversion_tracker', 100, 2 );
```